How apps can boost productivity and efficiency in your business
November 2024 - In our digital world, a business app is not a luxury but a strategic necessity. Why your organisation, employees and customers will also benefit from having their own mobile app, you will read below.
1. An app puts you in your customer's pocket
It is every business leader's dream to be close to potential buyers when it matters most. With an app, you are literally in your customers' pocket. Unlike websites, which rely on browsers and search engines, apps offer direct access to services and products. Users can easily navigate the app, make purchases, ask questions and solve problems without having to search elsewhere. Rest assured that customers appreciate this!
Example:
A clothing shop can use an app to send push notifications around exclusive promos that can be redeemed immediately through the app.
2. An app improves collaboration with employees
Not just customers, employees deserve their own app too. Apps can automate tasks, collect data in real-time and improve communication within teams. In short, with an app, everything runs a lot smoother. And that leads not only to happy faces on the shop floor (see them beaming!), but also to lower operational costs and less wasted time. Wherever employees are, thanks to an app, they can always get to work.
Example:
A company that coordinates deliveries can use an app to optimise delivery drivers' routes, receive real-time updates and track the progress of deliveries.
3. Customers like to return
Back to your customers now, because they do deserve some extra attention. If you do it right, you get a lot in return. Brand loyalty for instance, the holy grail of the business world! Via an app, you easily roll out loyalty programmes or send personalised offers that will make your customers' mouths water. And before you know it, they will be at the doorstep of your business again.
Example:
A restaurant can offer a digital savings system via an app, where customers earn points for every order. These points can then be redeemed for discounts or free products.
4. You really get to know your customers
Apps provide a ton of information about your users' behaviour and preferences. You can use that data to refine marketing strategies, improve products and predict trends within your target audience.
Example:
A fitness app can track users' exercise behaviour and offer personalised workout schedules or diet advice based on it.
5. You give your competitors the edge
Despite the many advantages, SMEs today still hesitate to invest in apps. If you do, you will be one step ahead of them. Customers and employees appreciate the convenience, speed and accessibility offered by a well-designed app. And that gives you a huge competitive advantage.
Example:
A local supermarket that develops an app for online ordering and fast delivery can appeal to a wider customer base than a competitor that does not have this service.
In short ...
Whether increasing efficiency, improving customer satisfaction or collecting valuable data, the benefits of apps are undeniable and can play a crucial role in long-term success for any business - large or small.
