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Social media and influencer marketing: strategies for an authentic brand

Social media and influencer marketing: strategies for an authentic brand

March 2025 - Social media offer entrepreneurs a dynamic platform to connect directly with their target audience. But how do you create an authentic and authoritative brand online with tens of thousands of followers?
Social media enables two-way communication. ➤

Cybersecurity for business owners: how do you protect corporate data in a digital world?

Cybersecurity for business owners: how do you protect corporate data in a digital world?

March 2025 - Cybercrime is evolving rapidly, and 60% of Belgian SMEs are exposed to it.
In this article, we analyze some emerging threats, provide tips for preventive measures and discuss the importance of investing in modern security systems. ➤

Looking for talent? Look inside your own organization

Looking for talent? Look inside your own organization

March 2025 - The current labor market is making ever higher and more specific demands on talent, while available candidates are becoming scarcer. Too often, organizations look for talent outside their own walls, while the “white ravens” are already present within the organization. You just have to discover them. ➤

The new federal coalition agreement: tax reforms for internationally active entrepreneurs

The new federal coalition agreement: tax reforms for internationally active entrepreneurs

March 2025 - Does your company operate across national borders? Then keep a close eye on the following tax reform measures from De Wever I's federal coalition agreement. They can have a significant impact on your business activities over time. ➤

How do ISO standards contribute to the success of your business?

How do ISO standards contribute to the success of your business?

March 2025 - As an entrepreneur, you know that success depends not only on hard work, but also on reliable goods and services, efficient service and high customer satisfaction.  ISO standards can be an important means of achieving this objective. But what exactly are these standards? And why are they so valuable for your business? ➤

New digital platform helps SMEs with sustainability reporting

New digital platform helps SMEs with sustainability reporting

March 2025 - To support SMEs in collecting and sharing their sustainability data, Febelfin and Isabel are launching an innovative digital platform. This platform offers a uniform, secure and simple way to report ESG (Environmental, Social & Governance) data. SMEs can thus more easily meet the expectations of banks, investors and large companies… ➤

The psychology of pricing: how do you determine the perfect price for your product or service?

The psychology of pricing: how do you determine the perfect price for your product or service?

March 2025 - Many entrepreneurs think that a low price gives them a competitive advantage. But did you know that being too cheap can have just the opposite effect? Customers often associate price with quality. Pricing that is too low can raise suspicion: ‘What's wrong… ➤

The new federal coalition agreement (De Wever I): what will change on the tax front?

The new federal coalition agreement (De Wever I): what will change on the tax front?

March 2025 - On 3 February 2025, the federal government De Wever I took the oath of office.
The coalition agreement includes a series of fiscal reforms that have yet to be enacted into law.
Which measures are in the pipeline in the coming years? ➤

Flexible work and business: the most striking measures from the new coalition agreement

Flexible work and business: the most striking measures from the new coalition agreement

March 2025 - De Wever I's coalition agreement introduces a series of reforms to modernise the labour market and create a balance between job security, social protection and flexibility. For entrepreneurs and the self-employed, the agreement contains some important measures. Which measures… ➤

As an entrepreneur, how do you choose the perfect location for your company warehouse?

As an entrepreneur, how do you choose the perfect location for your company warehouse?

February 2025 - Choosing a new location for a company warehouse is a strategic decision that has a direct impact on the efficiency and growth of your business.
The right warehouse not only ensures better logistics, but also helps save costs and serve your customers faster.
Choosing a warehouse in six steps:

Sustainability reporting: why the VSME standards will help your company move forward

Sustainability reporting: why the VSME standards will help your company move forward

February 2025 - The VSME standard, a new voluntary framework for sustainability reporting, will be officially launched in 2025.
This tool is specifically designed to support SMEs in reporting their sustainability efforts.
What is the VSME and who is it for?

Investment deduction reform from 2025: key changes in a nutshell

Investment deduction reform from 2025: key changes in a nutshell

February 2025 - A revamped investment deduction system has been in place in Belgium since 1 January 2025. This reform, established via a Royal Decree on 20 December 2024, aims to simplify the complex rules for entrepreneurs while giving them more legal certainty. Under the new system, entrepreneurs… ➤

Retaining customers to your brand: what you can learn from big companies

Retaining customers to your brand: what you can learn from big companies

February 2025 - Loyal customers are the backbone of any successful business.
They not only keep coming back, but also act as ambassadors of your brand. But how do successful brands build a loyal customer base?
Here are some lessons you can apply to build customer loyalty. ➤

How do you stay motivated as an entrepreneur in challenging times?

How do you stay motivated as an entrepreneur in challenging times?

February 2025 - Entrepreneurship is hugely rewarding, but it also brings moments of uncertainty and setbacks. Whether it's economic headwinds, falling sales or personal stress, staying motivated can be a challenge. Here are some practical strategies to maintain your motivation, even in difficult times. ➤

The power of storytelling in your communication

The power of storytelling in your communication

February 2025 - Traditional marketing messages often get lost in the crowd. But there is a powerful tool that can make your message stand out: storytelling. Stories have the unique gift of evoking emotions, inspiring and connecting. How can you use storytelling to strengthen your communication? 1. Why does storytelling work? People are… ➤

The impact of social media algorithms on your marketing

The impact of social media algorithms on your marketing

February 2025 - Social media is a must for entrepreneurs who want their business to be seen online. But did you know that your success on Facebook, Instagragm, LinkedIn and Tiktok is largely determined by algorithms? These sophisticated systems decide who sees your content - and who doesn't. Do you want to make sure your posts stand… ➤

Better customer service? 7 tips to grow

Better customer service? 7 tips to grow

February 2025 - Excellent customer service is one of the foundations of a successful business. It not only helps keep customers happy, but also build loyalty and enhance a positive reputation. These seven practical tips will help you future-proof your customer service: 1. Invest in training: Your team is the face of your customer service. ➤

What will change in 2025 for entrepreneurs and their advisers?

What will change in 2025 for entrepreneurs and their advisers?

February 2025 - In 2025, as a business owner or consultant, you need to consider numerous new measures. These novelties may have an impact on your business operations. We list some notable changes. 1. Taxation - New size criteria for companies: The conditions for being considered a ‘small… ➤

SMEs remain remarkably resilient in uncertain times

SMEs remain remarkably resilient in uncertain times

February 2025 - In a persistently challenging economic context, Belgian SMEs remain remarkably optimistic. This is evident from the latest edition of the semi-annual ‘SME Work Barometer’, conducted by Acerta in cooperation with ETION and VKW Limburg. Although confidence has declined slightly, many entrepreneurs see future… ➤

2025: the year you reinvent yourself as an entrepreneur

2025: the year you reinvent yourself as an entrepreneur

January 2025 - The new year is upon us, and for entrepreneurs, this presents a unique opportunity to reinvent not only your business but also yourself.
Pause for a challenging thought: what if you had to rebuild your entire business from scratch? What would that look like?
This is the time to answer that question. ➤