The rise of AI in SMEs: what you need to know
December 2024 - Artificial intelligence (AI) has long ceased to be a futuristic concept. Big companies like Google and Amazon have been using AI technology for years, but it also offers huge opportunities for SMEs. This article lists what AI can do for your business and how you can start using it.
What can AI do for your SME?
AI can help make businesses more efficient and improve decision-making in a number of ways. Some concrete applications :
· Improve customer service: Consider chatbots that answer customer questions 24/7.
· Reduce operational costs: AI can automate processes such as stock management or invoice processing.
· Make informed decisions: AI can recognise patterns in data and help you predict market trends.
· Personalise marketing: AI allows you to create personalised advertising and recommendations that appeal to customers.
How do you get started with AI?
Applying AI does not have to be complicated or expensive. Here are some steps to get started:
1. Analyse your needs
Think about where your business can benefit most. Do you have a lot of repetitive tasks? Or do you want to get better insights from your data? Start small, with a concrete problem.
2. Choose the right tools
There are several tools available, aimed specifically at SMEs. Consider platforms such as:
ChatGPT or other AI writing tools: For text creation or customer communication.
CRM systems with AI: Such as HubSpot, which analyse customer data.
AI for financial processes: Tools such as QuickBooks automate accounting tasks.
3. Engage a specialist
If you have no experience with AI, consider bringing in an external expert. There are many consultants who specialise in implementing AI solutions at SMEs.
4. Invest in training
AI requires a new way of thinking. Make sure you and your team understand how the technology works. There are plenty of (free) online courses available, such as those from Coursera or Google AI.
Practical tips for a successful start
· Start with automation: Use AI to simplify time-consuming tasks.
· Test and learn: AI solutions often take time to get better. Don't give up after an initial failure.
· Keep ethics in mind: Make sure you use AI in a way that is transparent and fair to your customers and employees.
The future of AI for SMEs
The role of AI will only grow in the coming years. Those who start now will soon reap the benefits. It can not only make your business more efficient, but also help you understand your customers better and strengthen your competitive position.
