How your website scores in Google and with your customers
June 2023 – Your website is your company's online business card. To convince prospects and attract customers to your business, you need to be strong online. We share four tips for a professional website that will make you look confident and rank well in Google search results.
Do you ever stop to think exactly how a search engine like Google works? What criteria does it use to determine the ranking of websites in search results? Not an unimportant question, because sites that appear at the very top also receive the most visitors. The good news is that you can indeed positively influence your website's ranking. And in four ways:
Make your website search engine-friendly
Search engine optimisation, or simply SEO (from the English 'Search Engine Optimization'), ensures that a search robot can smoothly 'read' and 'understand' the html code in which your website is written. These tips will help you get started:
write pages around search terms that are important to you;
keep visitors long on your website by offering engaging content;
remove pages that attract few or no visitors;
study the competition and adopt what works;
offer variety in content: blog, video, infographics, ...
Create a beautiful design on any device
Did you know that more than half of today's Google searches are via a mobile device? Your customers and prospects use not only their desktops or laptops, but also their mobile phones or tablets to go online. So give them a browsing experience tailored to those different devices.
Provide a clear structure
Google attaches great importance to the usability of websites. Visitors must find their way quickly and be able to navigate smoothly from one page to another. Clear menus and smart page links are therefore essential.
Add content regularly
Google likes websites that get regular updates. If you don't, you will sink in the search results and lose the trust of your customers. Therefore, always keep your website up-to-date and enrich your content with relevant articles tailored to your target audience. Share important information with your customers and show that you are an expert. This way, you will increase the online reach of your website and build trust with your customers and prospects.
