How to make a splash with your B2B online shop?
September 2023 - Are you a wholesaler or supplier? Then you absolutely must have an online shop. In this article, we'll show you how to create a successful B2B webshop and boost your online sales.
1. List all the information about the products you sell online
Anyone who buys online also wants to be informed online. All the information about your products - from benefits to prices and discounts to technical information - needs to be available online. Make sure that the texts are clear, precise and easy to read. They will help your customers find the answers to their specific questions and give your online shop the authority it needs.
2. Optimise your B2B online shop
You obviously want Internet users to find your products and services. Knowledge of search engine optimisation (SEO) is essential for this. By optimising your pages, they will rise in Google's rankings and visitors will be able to find you more quickly.
Search engine optimisation is a very wide-ranging subject that we can't go into in depth here, but we'd like to give you a few tips:
- write pages around specific keywords or groups of keywords that you make appear in specific places (title, subtitles, url, etc.);
- optimise the loading time of your pages, both on desktop and laptop computers;
- invest in link building: both internal and external links are important for a good ranking.
3. Make your online shop accessible from any device
An online shop must be user-friendly on any device. Online shoppers, including B2B customers, don't just buy from their computer screen, they also buy from their mobile phone or tablet. In other words, your online shop needs to be responsive: the pages need to adapt automatically to the size of the screen. The necessary technical interventions are required for this.
4. Provide an effective search function
(Returning) customers want to know quickly what products you offer. This requires a detailed search function. A search bar and intelligent filters will help them to access your product offering quickly.
5. Integrate customer data from your ERP system into your webshop
By using data from your ERP system, you can offer a personalised service in your online shop. Consider specific prices, discounts and product suggestions for each customer. This way, you can offer an online shopping experience tailored to your customer. You can also use your ERP's current stock data to keep your customers as informed as possible about your delivery times.
